Author Archives: cspnigeria

National seed platform: Enhancing seed access through innovative variety release processes and its benefits for the agri community.

“How are innovative collaborations in seed variety release influencing productivity and income for agripreneurs?” This question highlights the Collaborative Seed Programme (CSP)’s efforts to enhance farmers’ access to high-quality seeds of improved varieties. The initiative focuses on an efficient variety release system, emphasizing that the strength of any agricultural system is its capacity to innovate, adapt, and collaborate. As of

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Unlocking the potential of Nigerian Seed Entrepreneurs: Insights from the Nigerian Seed Entrepreneurs Assessment Report.

The Collaborative Seed Programme (CSP), a strategic partnership between Nigerian and Dutch stakeholders, is leading efforts to transform the Nigerian seed sector. Central to this initiative is the National Seed Roadmap for Nigeria, developed in 2020, which serves as a comprehensive strategic policy document. This roadmap outlines the achievements and challenges faced by the seed sector, proposing ambitious goals and

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Managing seed business for profitability, impact and growth

What strategies are seed businesses using to thrive in the dynamic Nigerian seed market? Achieving success in a seed business requires more than just being good at seed production; it demands a strategic approach. A good seed business plan helps you handle industry challenges by clarifying your vision, manage resources, and implement key marketing, production, and finance strategies. These aspects

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Unlocking value in seed marketing: the social media way

Picture this: A seed company pouring its resources into traditional media—TV, radio, and print media, convinced that these channels reach thousands every day. Despite the substantial advertising costs and some inquiries, many potential customers from this channel hesitate to make a purchase. The company quickly realizes that its interactions with these audiences are limited, and diversifying its content pool is

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